Your investors are watching. What are they seeing?
A clear, consistent personal brand gives you the confidence to show up with intention on camera and in every investor interaction. Delivered by CorpCast in partnership with David Mitchell, former Head of Brand at Mercedes Formula One.
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Why This Matters
The visibility gap
You're doing more investor content than ever: results videos, podcasts, social clips. But have you thought about how you're showing up? Without clarity, every appearance is a missed opportunity to build trust.
The consistency challenge
CEOs have two brands to manage: their own, and the company's. Getting the balance right is difficult. Inconsistency confuses investors and dilutes your message. Clarity compounds.
The confidence barrier
Many executives hold back from video because they're not sure how to present themselves. Not vanity, but uncertainty. A clear brand model removes that friction and unlocks better content.
David Mitchell
David spent nine years as brand consultant to the Mercedes Formula One team, working directly with Toto Wolff on corporate branding, sponsor integration, and reputation management. He built the personal brands of Lewis Hamilton, George Russell, Nico Rosberg and Valtteri Bottas, and now advises Zak Brown, CEO of McLaren Racing.
His approach is rooted in a simple belief: building a brand requires total clarity and ruthless consistency. David works with CEOs and senior executives to create a "CEO brand model", a framework that blends authentic personality with corporate positioning, giving leaders a platform for everything they do.
- Mercedes F1 (9 years)
- Lewis Hamilton
- George Russell
- Zak Brown (McLaren CEO)
- Toto Wolff
Brand isn't a logo or a tagline. Brand is the one thought and one emotion you are striving to leave behind in the mind of your audience.
David Mitchell
CEO brand model
A framework that blends your authentic personality with the key elements of your corporate brand. The platform for everything you do during your tenure as CEO.
Ruthless consistency
What do you want people to think when they see you? What emotion do you want to leave behind? Without clarity on this, you're leaving it to chance.
Total clarity
Once you're clear, it's about showing up the same way every time. Investors notice inconsistency. They reward reliability. Your brand should be both.
Bespoke to you
This isn't a formula. Every CEO is different. The work is tailored entirely to your context, your company, your audiences, and your goals.
What This Unlocks
A clear personal brand doesn't just look good. It makes everything else easier
Confidence on camera
Knowing how you want to show up removes the uncertainty that holds executives back from video.
Consistent messaging
A framework your comms team can execute against: every interview, every video, every presentation.
Better engagement
Investors respond to clarity and authenticity. A strong CEO brand builds trust and keeps attention.
Long-term platform
Not a one-off exercise. A model that guides how you show up throughout your tenure as CEO.
How It Works
Designed to complement a CorpCast quarterly or monthly retainer: an ongoing strategic layer alongside the content we produce.
This isn't a one-day workshop. It's an ongoing advisory relationship, starting with deep discovery, then providing continuous support as you apply your brand across every touchpoint.
Discovery
Understanding you, your company, your context, and your audiences. What do you want people to think? What emotion do you want to leave behind?
Brand Model
Developing your CEO brand model: the framework that guides how you show up. Clear, documented, actionable.
Ongoing Advisory
Always available to monitor, refine and support as you apply the model across video, interviews, presentations, and more.
Book a discovery call
A conversation about your context, your goals, and whether this partnership would be a fit.