On-the-Street Vox Pops

Public reactions related to your industry.

  • Authentic reactions cut through corporate polish.
  • Public perception content performs exceptionally well on social.
  • Creates conversation and positions your brand as engaged with real world sentiment.

Short format interviews with members of the public, filmed in high footfall locations, asking questions relevant to your business or sector. We edit the best responses into punchy, platform ready content.

  1. We agree on questions and filming locations
  2. Our crew captures responses over one or two filming days
  3. We edit the highlights into multiple short form videos
  4. Delivered within 10 business days of filming

Where do you film?

High footfall locations in London and other major UK cities. We choose spots that give us a good cross section of demographics relevant to your audience.

How many videos do we get from one filming day?

Typically 4 to 6 finished videos per day of filming. We capture plenty of material and edit the strongest responses.

Do people sign release forms?

Yes. Everyone who appears on camera signs a release before we film. We handle all the paperwork on the day.

Can we suggest the questions?

Definitely. We collaborate on the question list to make sure we are asking things that will generate useful and engaging responses for your goals.

What if the responses are negative about our sector?

That can actually work in your favour. Honest content builds trust, and it creates an opportunity for your company to address misconceptions directly.

  • Sector awareness campaigns
  • Product or brand perception testing
  • Financial literacy content
  • Humanising technical or abstract topics
  • Thought leadership that feels different
Sarah Mitchell
Chief strategist, Corpcast