Executive Brand Coaching

Your investors are watching. What are they seeing?

A clear, consistent personal brand gives you the confidence to show up with intention on camera and in every investor interaction. Delivered by CorpCast in partnership with David Mitchell, former Head of Brand at Mercedes Formula One.

Years at Mercedes F1

CEO brand model

25+

Years media exp.

Before Training

Deer in headlights

Defensive tone, rambling answers, visible panic. The clip goes viral for all the wrong reasons.

After training

Calm, clear, controlled

Composed messaging, bridging techniques, empathetic delivery. The story moves on.

The Challenge

Crisis readiness isn't optional

Boards need to demonstrate preparedness. Your people need the skills to deliver under pressure.

The governance requirement

Audit committees, insurers and ESG frameworks increasingly expect demonstrable crisis preparedness at board level.

The readiness gap

Most leadership teams have never faced hostile media scrutiny. When it happens, they often freeze, over-share, or go silent - making the situation worse.

The reputational cost

One poorly-handled interview becomes the case study. Share price impact. Investor confidence. Analyst downgrades. The damage compounds.

Greg Wood

Former BBC Business Correspondent & Crisis Communications Coach

Greg has 25 years' experience as a senior business correspondent and presenter with the BBC, ITV News (then called ITN) and Channel 4. He presented business news on the BBC's flagship Today Programme and was the BBC's correspondent in New York during the collapse of Lehman Brothers and the Global Financial Crisis.

After leaving the BBC, Greg was Head of Group Media Relations at Centrica, then the UK's biggest energy supplier. He now works with boardroom and C-suite executives across across a range of sectors from financial services to mining - helping them communicate under pressure.

BBC Today Programme
ITV News
Channel 4
Centrica
RTS Judging Panel

Example Programme

Example day workshop for realistic preparation

Our packages are tailored to your needs but below is an example day of training that will leave you prepared in case the moment arises.

09:30 – 10:00

Understanding crisis communications

Key considerations, common pitfalls, and how journalists think. An interactive session with Greg covering the fundamentals before you face the cameras.

10:00 – 11:00

Crisis Scenario 1

E.g. Data breach / ransomware attack. Scenario planning discussion (10 mins, recorded), media statements from each participant (10 mins each), followed by video playback and group analysis.

Video recorded

11:00 – 12:00

Crisis Scenario 2

E.g. Fire or incident at a company facility. Same structure: planning, individual media responses, and detailed playback analysis with real-time coaching.

Video recorded

12:00 - 13:00

Crisis Scenario 3

E.g. Redundancies or outsourcing announcement. The final scenario, with cumulative learnings applied. Detailed feedback and next steps discussion.

Video recorded

13:00 - 14:00

Lunch and de-brief

Working lunch and de-brief from the morning sessions with opportunity to ask the team questions.

14:00 - 15:00

Role play scenarios

Put your morning skills to practise with series of role play scenarios facing actors playing distressed members of the public and journalist scrutiny.

Video recorded

15:00 - 16:00

Role play de-brief and wrap

Take the time to review responses and establish skills to rehearse and key strengths to fall back on followed by a run through of the response playbook and key messaging frameworks.

What You Get

More than a training day

You leave with practical tools and assets you can use when it matters.

Video recordings

Full recordings of all scenarios and individual performances. Review privately, share with colleagues, or use for ongoing coaching.

Response playbook

The scenarios you rehearse become your actual crisis playbook. Data breach? Here's what we'd say. Site incident? Here's our statement.

Key message frameworks

Structured templates for developing clear, consistent messaging across different crisis types and stakeholder audiences.

Refresher access

12-month access to recordings and materials, with the option to book follow-up sessions to keep skills sharp.

The Experience

Professional studio environment

Training takes place in a broadcast-quality setting.

Investment

Flexible packages for your team

Pricing is structured around group size. All packages include the full programme, professional video recording, Greg Wood's coaching and all deliverables. Studio is provided through our law firm partnership at no additional cost, or upgrade to an external broadcast studio if preferred.

Executive Intensive

Up to 3 participants

from £9,500

Includes:

Full-day programme

3 custom crisis scenarios

Professional video recording

Individual coaching & feedback

All recordings & playbook

Studio included

Discuss this Option

Built for confidence when it counts

Real journalist, real pressure

Professional video production

Custom scenarios for your sector

Central London studio

Compliance & governance ready

Integrated with wider IR support

Ready to prepare your leadership team?

Let's discuss your requirements and build a programme that fits your organisation.

Get in Touch Back to CorpCast

FAQs

Be ready before the next headline.

How quickly can you respond to an active crisis?

We operate a 24 hour rapid response service for existing clients. For video content, we can have a CEO statement filmed, edited, and ready for distribution within one business day.

Do you handle media relations during a crisis?

We focus on content creation and messaging rather than media relations. However, we work seamlessly alongside your existing PR agency or in house team to ensure all communications are aligned and consistent.

What does media training involve?

Our media training prepares executives for broadcast interviews, investor calls, and press conferences. We run realistic simulations, coach on body language and messaging discipline, and help spokespeople handle hostile questioning with confidence.

Can you help with internal communications during a crisis?

Yes. Employees are stakeholders too. We create internal video messages and communication materials that keep your team informed and aligned with external messaging.

Do you provide ongoing retainer services?

We offer both project based work and retainer arrangements. Retainer clients benefit from faster response times, pre agreed rate cards, and regular crisis preparedness reviews.